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Expert View

How to build a Digital Marketing Empire?

An exclusive interview with Nitin Tyagi, Director, Digital Marketing of Media Maniacs Group

By D.Raghavendra for ET TECH X TIMES, February 27, 2024

We have the pleasure of interviewing Nitin Tyagi, Director, Digital Marketing of Media Maniacs Group, a leading digital marketing agency.

With over 8 years of experience in the industry, Tyagi measures success not only by numbers but also by the positive impact created for brands, consumers, and society. He believes in ethical and responsible digital marketing.

His agency’s success is attributed to his unwavering commitment, continuous pursuit of excellence, and visionary leadership which sets them apart from traditional marketing methods. Tyagi shares his insights on SEO and leadership, as well as his career journey and tools of the trade.

ET TECH X TIMES caught up with Nitin Tyagi,  to find out more about his journey and uncover the secret to successfully running an impact-driven business.

Tell us about your current role at Media Maniacs Group and how it has evolved throughout the years.
My name is Nitin Tyagi, and I currently serve as the Director of Digital Marketing at Media Maniacs Group. My journey with the company began in 2022 when I joined as a Digital Marketing Manager. Over the years, my role has significantly evolved, driven by my dedication to leading and managing my team effectively, alongside successfully handling client projects and various responsibilities. This commitment to excellence and results-oriented approach led to my appointment to my current position. As Director, I am focused on innovating our digital strategies and ensuring that we not only meet but exceed the dynamic needs of our clients in the ever-evolving digital landscape.

How should companies reinvent themselves in light of the advancement of new technology such as AI?
In this new world where AI and other technologies are growing fast, companies need to do two main things. First, they should spend money on teaching their employees about these new technologies. It is like giving your team new tools and showing them how to use them well. This helps everyone in the company stay up-to-date and ready for changes. Second, companies should also set aside some money to bring these new technologies into their business. It’s like adding new engines to help the company run faster and smarter. Lastly, it’s a good idea to get some experts who know a lot about these technologies. These experts can guide the company and help use these new tools in the best way. This way, companies can keep growing and stay strong in a world that keeps changing because of technology.

We all know that digital marketing is a continuously evolving landscape. How do you keep yourself abreast of the latest trends in the market?
Keeping up with digital marketing trends involves regularly checking updates from platforms like Google and Facebook. They provide useful information through blogs and videos. I also make it a point to attend digital marketing events and webinars whenever possible. This helps me gain insights directly from experts and see how new tools are being used effectively. Besides, I subscribe to a few key digital marketing newsletters for the latest news and trends. Lastly, I believe in trying out new strategies in smaller projects to see how they work in real life. This blend of learning and practical application helps me stay at the forefront of digital marketing.

What is your preferred social media platform and why?
It is difficult to choose one because each social media platform offers unique benefits. Instagram is great for engaging clients with visuals, Facebook excels in building brand connections, and Twitter is ideal for real-time communication and trends. YouTube serves for detailed video content, while Pinterest is perfect for niche visual inspirations. As for my personal preference, I lean towards LinkedIn. As a digital marketer, I find it incredibly effective for professional networking. It helps me interact with my profile, increasing visibility and opening doors for new projects and opportunities for my organization. This specific focus on professional growth makes LinkedIn a valuable tool in my digital marketing arsenal.

How do the services and solutions offered by Media Maniacs Group help clients scale their business?
Media Maniacs Group offers a comprehensive marketing package, setting us apart in a market where over 90% of companies specialize in just one area. We provide a full 360-degree marketing solution. Many firms offer either digital marketing or PR services, but we understand that for effective brand building, both are essential. PR services strengthen trust in a brand, while digital marketing drives audience growth both organically and inorganically. Our integrated approach makes us an ideal partner for startups and established businesses alike, looking to boost their presence and scale their operations.

What advice would you have for someone looking to get into digital marketing?
My advice for anyone entering digital marketing is straightforward: focus on a specific niche. Instead of trying to offer every service to every client, specialize in one area. Whether it’s SEO, PPC, social media marketing, or another segment, honing your skills in a single domain is key. This focused approach allows you to develop deep expertise, which is invaluable in this field. It not only helps you grow professionally, but also contributes to your financial success. Mastering one aspect of digital marketing can set you apart and make you a sought-after expert in that area.

What is the need for companies/educational institutes to align their SEO strategies to drive better results?
It’s essential for service industries and educational institutes to focus on area-specific SEO strategies for improved outcomes. I always advise starting with local SEO to target their immediate geographical area and nearby cities. This approach helps in establishing a strong local presence and brand recognition. Once they’ve successfully captured the local market, then they can expand their SEO efforts to national and international levels. This step-by-step strategy in SEO not only ensures a solid foundation but also paves the way for broader reach and growth in the future.

Where do you see the future of digital marketing going after 2024?
The future of digital marketing beyond 2024 looks incredibly promising, with AI playing a pivotal role. I anticipate that AI will not only make marketing strategies more efficient and targeted but also introduce innovative ways to engage with audiences. The integration of AI in digital marketing is expected to bring more personalized experiences, smarter analytics, and automated processes, enhancing both the effectiveness and creativity of marketing campaigns. This evolution will open up new possibilities and avenues for marketers to explore, keeping the field dynamic and exciting.