ETTECHX – 05 – 06 – 07 December 2024 – Hyderabad – Telengana

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Higher Education

Engineering disciplines cannot be replaced by AI: IIT-Mandi director

IIT-Mandi Director said that the engineering college curriculum need not be revamped with the advent of AI because the new technologies cannot do research.

Amid an ongoing discussion about how education and learning will have to be reimagined in the wake of the AI boom, Indian Institute of Technology (IIT), Mandi Director Laxmidhar Behera said that the engineering college curriculum need not be revamped with the advent of AI because the new technologies cannot do research.

“I don’t think as of now Artificial Intelligence (AI) or associated tools has attained a stage where it can really educate our students in terms of scientific concepts as well as scientific possibilities. I don’t think AI has enough of that now, because we ourselves don’t understand our own cognitive processes. For example, we do not have an answer about why one person is able to understand math and why other person doesn’t. So how can we create a system when we very poorly understand our own cognitive processes?” Behera said in an interview.

“ChatGPT is a good innovation but it is as dumb as possible. It doesn’t understand the concept. It just gathers the information from voluminous data,” he added.

“AI can probably give a finishing touch, you know, making things much better, this and that. But the core engineering discipline cannot be replaced by AI or AI technology. So, this is a hype. I cannot tell you how long this will continue, but I am pretty sure every phase has its own end,” IIT Mandi Director said.

Talking about expansion plans for IIT Mandi, Behera said the institute plans to increase the faculty strength to over 300 and student strength to over 5,000 in the next five years.

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Expert View

How to build a Digital Marketing Empire?

An exclusive interview with Nitin Tyagi, Director, Digital Marketing of Media Maniacs Group

By D.Raghavendra for ET TECH X TIMES, February 27, 2024

We have the pleasure of interviewing Nitin Tyagi, Director, Digital Marketing of Media Maniacs Group, a leading digital marketing agency.

With over 8 years of experience in the industry, Tyagi measures success not only by numbers but also by the positive impact created for brands, consumers, and society. He believes in ethical and responsible digital marketing.

His agency’s success is attributed to his unwavering commitment, continuous pursuit of excellence, and visionary leadership which sets them apart from traditional marketing methods. Tyagi shares his insights on SEO and leadership, as well as his career journey and tools of the trade.

ET TECH X TIMES caught up with Nitin Tyagi,  to find out more about his journey and uncover the secret to successfully running an impact-driven business.

Tell us about your current role at Media Maniacs Group and how it has evolved throughout the years.
My name is Nitin Tyagi, and I currently serve as the Director of Digital Marketing at Media Maniacs Group. My journey with the company began in 2022 when I joined as a Digital Marketing Manager. Over the years, my role has significantly evolved, driven by my dedication to leading and managing my team effectively, alongside successfully handling client projects and various responsibilities. This commitment to excellence and results-oriented approach led to my appointment to my current position. As Director, I am focused on innovating our digital strategies and ensuring that we not only meet but exceed the dynamic needs of our clients in the ever-evolving digital landscape.

How should companies reinvent themselves in light of the advancement of new technology such as AI?
In this new world where AI and other technologies are growing fast, companies need to do two main things. First, they should spend money on teaching their employees about these new technologies. It is like giving your team new tools and showing them how to use them well. This helps everyone in the company stay up-to-date and ready for changes. Second, companies should also set aside some money to bring these new technologies into their business. It’s like adding new engines to help the company run faster and smarter. Lastly, it’s a good idea to get some experts who know a lot about these technologies. These experts can guide the company and help use these new tools in the best way. This way, companies can keep growing and stay strong in a world that keeps changing because of technology.

We all know that digital marketing is a continuously evolving landscape. How do you keep yourself abreast of the latest trends in the market?
Keeping up with digital marketing trends involves regularly checking updates from platforms like Google and Facebook. They provide useful information through blogs and videos. I also make it a point to attend digital marketing events and webinars whenever possible. This helps me gain insights directly from experts and see how new tools are being used effectively. Besides, I subscribe to a few key digital marketing newsletters for the latest news and trends. Lastly, I believe in trying out new strategies in smaller projects to see how they work in real life. This blend of learning and practical application helps me stay at the forefront of digital marketing.

What is your preferred social media platform and why?
It is difficult to choose one because each social media platform offers unique benefits. Instagram is great for engaging clients with visuals, Facebook excels in building brand connections, and Twitter is ideal for real-time communication and trends. YouTube serves for detailed video content, while Pinterest is perfect for niche visual inspirations. As for my personal preference, I lean towards LinkedIn. As a digital marketer, I find it incredibly effective for professional networking. It helps me interact with my profile, increasing visibility and opening doors for new projects and opportunities for my organization. This specific focus on professional growth makes LinkedIn a valuable tool in my digital marketing arsenal.

How do the services and solutions offered by Media Maniacs Group help clients scale their business?
Media Maniacs Group offers a comprehensive marketing package, setting us apart in a market where over 90% of companies specialize in just one area. We provide a full 360-degree marketing solution. Many firms offer either digital marketing or PR services, but we understand that for effective brand building, both are essential. PR services strengthen trust in a brand, while digital marketing drives audience growth both organically and inorganically. Our integrated approach makes us an ideal partner for startups and established businesses alike, looking to boost their presence and scale their operations.

What advice would you have for someone looking to get into digital marketing?
My advice for anyone entering digital marketing is straightforward: focus on a specific niche. Instead of trying to offer every service to every client, specialize in one area. Whether it’s SEO, PPC, social media marketing, or another segment, honing your skills in a single domain is key. This focused approach allows you to develop deep expertise, which is invaluable in this field. It not only helps you grow professionally, but also contributes to your financial success. Mastering one aspect of digital marketing can set you apart and make you a sought-after expert in that area.

What is the need for companies/educational institutes to align their SEO strategies to drive better results?
It’s essential for service industries and educational institutes to focus on area-specific SEO strategies for improved outcomes. I always advise starting with local SEO to target their immediate geographical area and nearby cities. This approach helps in establishing a strong local presence and brand recognition. Once they’ve successfully captured the local market, then they can expand their SEO efforts to national and international levels. This step-by-step strategy in SEO not only ensures a solid foundation but also paves the way for broader reach and growth in the future.

Where do you see the future of digital marketing going after 2024?
The future of digital marketing beyond 2024 looks incredibly promising, with AI playing a pivotal role. I anticipate that AI will not only make marketing strategies more efficient and targeted but also introduce innovative ways to engage with audiences. The integration of AI in digital marketing is expected to bring more personalized experiences, smarter analytics, and automated processes, enhancing both the effectiveness and creativity of marketing campaigns. This evolution will open up new possibilities and avenues for marketers to explore, keeping the field dynamic and exciting.

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Expert View

Major role of AI in Early Childhood Education

An exclusive interview with Jitendra Karsan, Chairman of Safari Kid, India

By D.Raghavendra for ET TECH X TIMES, February 27, 2024

It was a great pleasure to interview the enthusiastic and dynamic head of Safari Kid, India. Known for his incessant journey in the ever-evolving field of education, Jitendra Karsan, is the chairman of Safari Kid, India.

His involvement in entrepreneurship and dedication to shaping young minds has helped him leave an indelible mark in early childhood education.  

In India, Safari Kid’s growth has been spearheaded by Mr.Jitendra, a visionary leader who has successfully established 11 centers in key cities across the country.

A JBIMS alumnus, he believes that students are ready to adopt the technology yet there are numerous opportunities to make learning a better experience.

In this interview, we will delve further into his journey as an edupreneur, his insights on the evolving roles of technology and artificial intelligence in the education sector.

Please share a brief introduction of Safari Kid and let us know about your journey and vision.
Safari Kid’s journey started in 2005 in Silicon Valley, California. Its founding mission was to provide kids with a place where they can receive exceptional early education and be set on a path filled with unlimited opportunities and success. Guided by this mission, Safari Kid has expanded to more than 50 centers across the US, Canada, and India and emerged as a beacon of innovative learning and cutting-edge educational practices.

What’s your take on the use of technology in early childhood classrooms?
Technology can never be a replacement for traditional learning methods. It needs to be viewed with an innovative approach and used strategically to enhance and enrich the learning experience for children. Interactive and engaging educational apps, digital storytelling, and age-appropriate games can be used to foster a love for learning early on. It can also be employed to create personalized learning solutions based on individual needs. While technology offers numerous benefits, blending it correctly with traditional learning requires regular review and adjustment. It involves understanding the impact of technology on children’s minds, monitoring screen time, and ensuring that digital tools are adding value to the educational experience. It’s about finding the perfect formula that prepares children for school and also for life in a digital age.

What are your predictions for the Role of AI in the next 5-10 years?
Adding to the point I made earlier, Artificial Intelligence (AI) and technology will be increasingly used to create learning systems and aids that suit each student’s learning style and pace. Virtual Reality (VR) and Augmented Reality (AR) applications can be used to make abstract concepts tangible through immersive learning experiences. Streamlining and automating grading and feedback systems can help gather data-driven insights to identify areas of improvement and reform teaching strategies. AI will also help personalize learning across all age groups and help teachers plan student specific learning materials. The same can be applied to administrative and management aspects, enhancing efficiency and facilitating continuous development.

What inspired you to become an edupreneur?
My career in the education sector began after my daughter was born. She started experiencing some learning difficulties at an early age. When I started exploring schools and researching the curriculum and teaching methodologies prevalent at the time, I was disappointed. I learned that the educational framework in India was based on a cookie-cutter approach that did not cater to children with special needs. I identified gaps in the system and saw an opportunity to contribute to the field of early childhood education. I envisioned a learning environment that caters to the unique needs and learning styles of every child, and Safari Kid India is a physical manifestation of the same.

What is the edge your school has over other players in early childhood education?
Excellence is doing the right thing, everytime. We are driven to create high end preschools with excellent standards recognised globally. We focus on both the child as well as the parents’ journey of early years. For a parent a good school should not only tick all the tangible boxes like preschool design, materials used, the quality of furniture and fixtures but equally important are intangible things like safety, security, hygiene and the level of care we provide at each and every center at Safari Kid. We strive to be measured by our top of the line experience at every touch point of our center from the entrance gate to the classroom and even at digital touch points.

What advice would you give to aspiring entrepreneurs who want to make a positive impact in early childhood education?
The early childhood education space is going through an unprecedented shift, and the sector is set for remarkable growth in the upcoming years. To anyone who wishes to invest in this sector, I would like to say that there hasn’t been a better time to make the move. An entrepreneur in this space or an eduprenuer, if you will, needs to be driven by the passion to make a positive difference. As Safari Kid expands further and seeks new franchise partners, we look for passionate individuals with forward-thinking and adaptable mindsets to cope with the dynamic changes in the early education landscape. This is an exciting time for us and we look forward to joining hands with fellow changemakers.

Which emerging and creative technologies Safari Kid playschool is using to make the learning environment easier for children and to enhance their skills naturally?
We use a lot of tech in our schools, including apps for parent communication, school administration and lesson plan. Our teachers, too, use technology for daily and monthly projects which in turn helps the learners to enhance their skills. Simple programmable bots and toys are used for children to acquire and sharpen logical thinking. We also use legotronics, robotics as special enrichment programmes.

What is your long-term vision for Safari Kid?
We are currently in an ambitious expansion stage looking to establish centers in every major city in India. We have been emphasizing from the beginning that we want to deliver high-quality early education to parents who understand and value its importance. The continuous rise of new mini-metros in various states is leading to a growth in demand for high-quality education. Apart from our growth in Metros, our recent entry into the Tier 2 city of Raipur is clear evidence of the growing demand. In line with our commitment, we are determined to extend our presence to meet the growing needs in every city that calls for it.