Unacademy, a leading learning platform, has unveiled its latest brand campaign titled ‘The Power Behind You,’ featuring cricket legend Sachin Tendulkar. Shot at an Unacademy Centre, the film captures Tendulkar and a team of Unacademy Educators cheering on a student as she endeavors to crack her dream exam.
The new ad film puts the spotlight on a student entering the Unacademy Centre, greeted by the encouragement of Sachin Tendulkar and the Educators. Through vivid visuals, it portrays the diverse aspects of exam preparation, showcasing the consistent motivation provided by Unacademy Educators to help the student excel. Highlighting the effective teaching methodologies of Unacademy Centres, the film documents the student’s journey as she prepares for her impending exams.
At its essence, the Unacademy Centre ad film champions the collective pursuit of excellence, illustrating how Unacademy Centres rally behind their learners. With a soundscore reminiscent of a packed cricket stadium cheering on Sachin Tendulkar, the ad emphasizes the unwavering support provided by Unacademy Centres to every student, urging them on louder than anyone else. It conveys a powerful message that with the backing of Unacademy Centres, learners can conquer their fears and doubts, fueled by determination to succeed.
“At Unacademy Centre, our mission is to empower and inspire every learner. Partnering with Sachin Tendulkar on this campaign is a testament to our mission to be the relentless force behind the aspirations of every student in this country. His journey symbolises the resilience and excellence we nurture and embodies the spirit of our campaign, ‘The Power Behind You’. We want every learner to know that they have the powerful support system championing their dreams”, said Jagnoor Singh, COO of Unacademy Centres.
Reflecting on the ad film, former Indian cricketer and legend Sachin Tendulkar remarked, “In every challenge in my career, I found strength in the collective cheer and belief of a billion people. This profound support was more than just encouragement, it powered me to push boundaries. I see a parallel in the ambitions of young learners and Unacademy Centre’s endeavour to support them through their journey to success resonates with me on a personal level. I am happy to be on the other side, cheering on these young aspirants.”
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